Business Development Special Interest Group Open Enrollment

  • 08 Nov 2018
  • 6:30 PM - 8:30 PM
  • Cameron Village Regional Library, 1930 Clark Ave, Raleigh, NC 27605
  • 1

Registration


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OPEN ENROLLMENT!

ALL ICF-RAC MEMBERS AND AFFILIATES ARE WELCOME TO PARTICIPATE

The second cycle of the ICF-RAC Business Development SIG is open for participants and will begin with an in-person first meeting on Thursday, November 8, 2018 from 6:30pm to 8:30pm at Cameron Village Regional Library.

At the first meeting, we will:
  • ·         Meet other SIG members
  • ·         Develop a connection to build trust
  • ·         Review SIG mission and guidelines
  • ·         Start Training Using Book Yourself Solid by Michael Port
The Business Development SIG will meet weekly on Thursday evenings by Zoom Invite. The first session and last session will be held in-person.

This cycle, training will be led by Don Downs and Jim Blaylock with other SIG members and outside experts contributing to the learning. Each training session will include practice time. Training/Practice sessions will rotate weeks with Mastermind sessions. The Mastermind weeks will allow SIG members to share their business development challenges, opportunities and wins with fellow members. These sessions will offer time for brainstorming, advice and action planning.

Accountability partners are optional but encouraged. While not required, it is recommended that SIG members purchase a copy of Book Yourself Solid (any edition). The illustrated edition is recommended if you are a visual learner, or the 3rd edition if you want the latest updates. Any format of the book (print, Audible, or Kindle) is acceptable. The SIG members will be completing BYS worksheets throughout training. Cycle 2 of the Business Development SIG will take time and focus on the important first steps of defining your niche, clients and personal brand. Below is the proposed outline for the training sessions:

Session #

Topic

Corresponds to

Deliverable

Lead

1

Defining Your Ideal Client

BYS Chapter 1

  • Clearly defined ideal client

  • Who to keep, who to dump, and who to groom

Don

2

Why People Buy What You’re Selling: Target Market

BYS Chapter 2

  • Clearly defined Target Market

Don

Jim

3

Why People Buy What You’re selling

  • What buyers want from you

  • Your Niche (what you do)

BYS Chapter 2

  • Understand the needs of your market

  • Clear description of what you provide

  • Clearly articulated benefits of your program

  • Understand WHY people want to hire you

Jim

Don

4

Your Personal Brand ID

BYS Chapter 3

  • Who and Do What Statement

  • Why You Do It Statement

  • (Optional) Tagline

Don

Jim

5

How to Talk About What You Do (without sounding bland, boring, confusing, or like everyone else)

BYS Chapter 4

  • Short/Medium/Long Dialog script

  • Killer Core Story

Jim

Don

6

How to help clients hire you

BYS Chapter 4

  • Develop and practice scripts for any situation

Jim

7

Style counts - How to be more effective with your customer

DISC

  • Understand DISC profile

  • How to Apply DISC profile to better relate to clients and potential clients

Jim


8

Get the most of your coaching day


  • How to plan your day for maximum effectiveness

Jim

Enrollment will close on November 8th and no additional members will be added during the four-month SIG.

The ICF-RAC Business Development SIG registration fee for the 16 week cycle is $35 for all participants. SIG members will be expected to attend regularly scheduled sessions and may be removed if attendance is not consistent. This SIG will be self-run so members will be asked to volunteer to help with meeting set-up, speaker and leader recruitment, meeting facilitation and area of expertise presentations. The Business Development SIG is looking to enroll 16-20 people for this cycle. There will be 16 total meetings – 2 In-person and 14 Zoom meetings during the four-month period. There will be no meeting during the weeks of Thanksgiving and Christmas. Meetings will last one and a half to two hours per session and will alternate between Training/Practice sessions and Mastermind sessions. Below is the Business Development SIG Cycle 2 schedule:

November 8th     In-Person Introductory/Training Session

November 15th   Zoom Mastermind Session

November 29th   Zoom Training/Practice Session

December 6th     Zoom Mastermind Session

December 13th    Zoom Training/Practice Session

December 20th    Zoom Mastermind Session

January 3rd           Zoom Training/Practice Session

January 10th        Zoom Mastermind Session

January 17th        Zoom Training/Practice Session

January 24th        Zoom Mastermind Session

January 31st         Zoom Training/Practice Session

February 7th        Zoom Mastermind Session

February 14th      Zoom Training/Practice Session (tentative)

February 21st       Zoom Mastermind Session

February 28th      Zoom Training/Practice Session

March 7th             In-Person Mastermind Session and Evaluation

FOR QUESTIONS, CONTACT:

Program Chair:  Kelly Best

Organizing Facilitator:  Don Downs

Cameron Village Location Map

Free Parking Available at Library


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