OPEN ENROLLMENT!
ALL ICF-RAC MEMBERS AND AFFILIATES ARE WELCOME TO PARTICIPATE
The second cycle of the ICF-RAC Business Development SIG is open for participants and will begin with an in-person first meeting on Thursday, November 8, 2018 from 6:30pm to 8:30pm at Cameron Village Regional Library.
At the first meeting, we will:
- · Meet other SIG members
- · Develop a connection to build trust
- · Review SIG mission and guidelines
- · Start Training Using Book Yourself Solid by Michael Port
The Business Development SIG will meet weekly on Thursday evenings by Zoom Invite. The first session and last session will be held in-person.
This cycle, training will be led by Don Downs and Jim Blaylock with other SIG members and outside experts contributing to the learning. Each training session will include practice time. Training/Practice sessions will rotate weeks with Mastermind sessions. The Mastermind weeks will allow SIG members to share their business development challenges, opportunities and wins with fellow members. These sessions will offer time for brainstorming, advice and action planning.
Accountability partners are optional but encouraged. While not required, it is recommended that SIG members purchase a copy of Book Yourself Solid (any edition). The illustrated edition is recommended if you are a visual learner, or the 3rd edition if you want the latest updates. Any format of the book (print, Audible, or Kindle) is acceptable. The SIG members will be completing BYS worksheets throughout training. Cycle 2 of the Business Development SIG will take time and focus on the important first steps of defining your niche, clients and personal brand. Below is the proposed outline for the training sessions:
|
Session #
|
Topic
|
Corresponds to
|
Deliverable
|
Lead
|
|
1
|
Defining Your Ideal Client
|
BYS Chapter 1
|
-
Clearly defined ideal client
-
Who to keep, who to dump, and who to groom
|
Don
|
|
2
|
Why People Buy What You’re Selling: Target Market
|
BYS Chapter 2
|
|
Don
Jim
|
|
3
|
Why People Buy What You’re selling
|
BYS Chapter 2
|
-
Understand the needs of your market
-
Clear description of what you provide
-
Clearly articulated benefits of your program
-
Understand WHY people want to hire you
|
Jim
Don
|
|
4
|
Your Personal Brand ID
|
BYS Chapter 3
|
|
Don
Jim
|
|
5
|
How to Talk About What You Do (without sounding bland, boring, confusing, or like everyone else)
|
BYS Chapter 4
|
|
Jim
Don
|
|
6
|
How to help clients hire you
|
BYS Chapter 4
|
|
Jim
|
|
7
|
Style counts - How to be more effective with your customer
|
DISC
|
|
Jim
|
|
8
|
Get the most of your coaching day
|
|
|
Jim
|
Enrollment will close on November 8th and no additional members will be added during the four-month SIG.
The ICF-RAC Business Development SIG registration fee for the 16 week cycle is $35 for all participants. SIG members will be expected to attend regularly scheduled sessions and may be removed if attendance is not consistent. This SIG will be self-run so members will be asked to volunteer to help with meeting set-up, speaker and leader recruitment, meeting facilitation and area of expertise presentations. The Business Development SIG is looking to enroll 16-20 people for this cycle. There will be 16 total meetings – 2 In-person and 14 Zoom meetings during the four-month period. There will be no meeting during the weeks of Thanksgiving and Christmas. Meetings will last one and a half to two hours per session and will alternate between Training/Practice sessions and Mastermind sessions. Below is the Business Development SIG Cycle 2 schedule:
November 8th In-Person Introductory/Training Session
November 15th Zoom Mastermind Session
November 29th Zoom Training/Practice Session
December 6th Zoom Mastermind Session
December 13th Zoom Training/Practice Session
December 20th Zoom Mastermind Session
January 3rd Zoom Training/Practice Session
January 10th Zoom Mastermind Session
January 17th Zoom Training/Practice Session
January 24th Zoom Mastermind Session
January 31st Zoom Training/Practice Session
February 7th Zoom Mastermind Session
February 14th Zoom Training/Practice Session (tentative)
February 21st Zoom Mastermind Session
February 28th Zoom Training/Practice Session
March 7th In-Person Mastermind Session and Evaluation
FOR QUESTIONS, CONTACT:
Program Chair: Kelly Best
Organizing Facilitator: Don Downs
Cameron Village Location Map
Free Parking Available at Library
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