Business SIG | Create Your 30-Day Signature Program and Pitch It!

  • Saturday, April 17, 2021
  • 10:00 AM - 12:00 PM
  • Virtually via ZOOM
  • 22


Registration is closed

Business SIG Create Your 30-Day Signature Program and Pitch It!


From Hello to Ka-Ching : Your First 30-Day Signature Program

April 17, 2021
10:00am- 12:00pm

Business SIG | Create Your 30-Day Coaching Program and Pitch It!

Saturdays 10:00 am – 12:00 pm ET
April 17 – June 5, 2021

This SIG qualifies for Resource Development CEUs. Thus, ICF-RAC members will be expected to attend each scheduled session live in order to receive CEUs.

The primary goal of the ICF-RAC Business SIG is to help new and emerging coaches who have identified their target market and are ready to build a framework for a 30-day signature program but also want the tools and scripts to get prospects into their program from Hello to Ka-Ching.

Participants must be a graduate of a Certified Coaching Program or currently enrolled in a Certified Coaching Program and be willing to:

  • attend weekly Zoom meetings and show up on camera.
  • follow etiquette guidelines for participating in an online environment
  • engage in discussions, provide constructive feedback, and work in small break-out rooms.
  • complete assignments through our online learning portal and receive feedback on submissions.

This Business SIG will be facilitated by Kim Gray and Wayne Upchurch, and includes a progressive, project-based curriculum which includes 2-hour Learning Labs that focus on the following topics:

·         It All Begins with a List

·         Gather Your Signature Program Ingredients

·         Add Some Sizzle and Spice to Your Program

·         The Discovery Conversation from Hello to Ka-Ching

And supporting activities such as:

·         2-hour Check-in and Q&A Sessions every other week

·         Peer Coaching circles on each other’s programs

·         Enrollment in our online learning center for access to all the recordings and materials

·         A 30-Day Challenge to Pitch Your Program

Enrollment closes on April 9.

Learning Labs will run two hours per session. Each Learning Lab session will include break-out room activities. Lecture portions will be recorded and available to members. Activity sheets and exercises will be available through the online learning center.

Check-In and Q&A sessions will run approximately two hours and allow SIG members to share their program design challenges, opportunities and wins, along with brainstorming, advice and action planning.

At the first meeting, we will:

·         Meet other SIG members

·         Give an Orientation Tour of our Learning Center

·         Review SIG mission and etiquette guidelines

·         Start Training

Below is the schedule for the Learning Labs and Check-In/Q&A sessions:

Session #




It All Begins with a List

·         Purpose of a 30-Day Program

·         Goal of a Discovery Session

·         The Voice of Your Client


Check-In / Q&A


Gather Your Ingredients

·         30-Day Program Template

·         Activities

·         Resources


Check-In / Q&A


What’s In It for Them?

·         Give it a sizzling name

·         Determine outcomes

·         Finalize Your Program Design


Check-In / Q&A


From Discovery to KaChing

·         Pulling it all together

·         Sales conversation

·         Setting a Goal to Pitch It


Check-In / Q&A


30-Day Challenge Update

·         Members meet to share progress with enrolling at least one participant

Meet the facilitators:

Kim Gray, CMAC, CPC

Air Force Veteran and Introvert Marketing Coach Kim Gray guides marketing-shy coaches to embrace proven and easy to implement tools and techniques to make connections in person and online with confidence so they can welcome an ongoing flow of quality leads, clients, and cash in their businesses without sacrificing their quiet, thoughtful ways. Since 2007, Kim has worked with coach clients to slay their fears around networking in big groups, boost their confidence to connect with prospects, and show up online with savvy and skill so they convert prospects into clients almost overnight.

Wayne Upchurch

Wayne Upchurch: From my professional beginnings as a newspaper staff photographer, and other photographic specialties, to writing/producing/announcing a public radio program, on to stage acting, I have also transformed from a lone-wolf artist into a team player. Listening, has been only one of the metaphoric ways I learned about connection, sensitivity, and curiosity. Interwoven is an innate skill for facilitating personal growth, and a thirst for deepening self-knowledge. I bring a poignant appreciation for sharing this life we’re living to serving our coaching community’s potent gifts for meeting the challenges of this historic time.

Contact Kim Gray at and Wayne Upchurch at

The final meeting will be held 30-days after Session 8 as a wrap-up and celebration for those who had success in rolling out their 30-day signature program.

CCEUs-2 Resource Development Credits will be issued for each session attended. 
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