Your Newsletter/Blog: It's All About Adding Value! by Eileen Batson and Nancy Bolts

  • Wednesday, March 21, 2012
  • 12:30 PM - 2:30 PM
  • RTP Radisson


Marketing and PR professionals Eileen Batson and Nancy Bolts will share strategies, tactics, and tools for coaches who want to blog and/or have a newsletter to build their brand and business by adding value.

Attendees will learn:

  • Why Blog? Why Newsletter? Different Tactics
  • Tips on Content and Design
  • Driving Traffic and Creating Followers


 Eileen Batson is a publicist and owner of Batson Group Marketing & PR for 24+ years.  She helps individuals, small and medium size business owners, authors and artists be well known, well thought of and well remembered. She consults, holds workshops and speaks on PR, social media, marketing, blogging and more. She was selected to write the chapter on press releases for Martin Brossman’s and Anora McGaha’s latest book, Social Media for Business.

Nancy BoltsNancy Bolts
is a marketing specialist and the creative driving force behind BOLTS Creative Communications. She has over 30 years of award-winning marketing and advertising experience at Ogilvy & Mather and DDB Needham, the two largest ad agencies in New York. Nancy manages projects for local and larger clients including the U.N. She is a co-author of Manager’s Guide to Marketing, Advertising and Publicity recently published by McGraw-Hill.


CCEUs:  1.5 Business Development and Marketing -- Application submitted to ICF

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