Authentic Positioning Marketing with Divya Parekh
April 7, 2023 |
CCEUs- 1.5 Resource Development Credits
During the pandemic, people were looking for new ways to make money online and coaching seemed to be the new trend. Unfortunately, the emergence of new coaches got accompanied by a slew of awful practices including unsavory marketing, misleading advice, and unkept promises. This led to another layer of skepticism in people's minds about coaching.
The answer to it is Authentic Positioning Marketing because it can help coaches separate themselves from traditional "icky" marketing and sales processes by building relationships with their target audience and providing value rather than just pushing a product or service. It helps them to avoid being seen as just another
"salesperson" and instead position themselves as trusted advisors focused on helping their clients achieve their goals.
Overall, authentic positioning marketing can help coaches build a more authentic and meaningful connection with their audience and establish themselves as go-to-experts in their fields.
Attendees will learn the following:
1. Understand the difference between authentic positioning and niching.
2. How to map out their authentic positioning in 7 steps.
3. How to implement authentic positioning to build meaningful connections, increase impact and business growth.
Meet your Speaker:
Divya Parekh, MS, CPC, PCC, LL
I bring over 20 years of rich and varied experiences to my roles as a business positioning coach, influence mastery advisor and a speaker. My professional career includes positions as a university associate professor, scientist, biotechnology professional, and as a global business relationship and leadership coach. I merge my biopharmaceutical career with my extensive experience as a coach, author, consultant, and speaker. My passion for coaching and the sincere desire to make a positive impact on people led me to develop effective evidence-based leadership and partnership programs. Due to my coaching and consulting work, I have become a veteran scientific and leadership presenter at biopharmaceutical and business conferences. I am blessed with the ability to connect with audiences across all industries and am very gratified with the reviews my appearances receive.
Among my professional recognitions are having Women of Distinction Magazine, a magazine division of the National Association of Distinguished Professionals, feature me in one of their issues. Worldwide Branding recognized me as VIP of the Year in 2013 for showing dedication, leadership, and excellence in leadership coaching. NAPW acknowledged me as a VIP Woman of the Year in 2014 for outstanding
leadership and commitment in coaching. Additionally, Continental Who’s Who named me as a Pinnacle Professional in the field of coaching and consulting in 2015.