Q2 Membership Meeting and Speaker Event

  • Friday, June 14, 2024
  • 11:00 AM - 1:00 PM
  • Zoom



Q2 Membership Meeting and Speaker Event: 

June 14, 2024 
11:00am - 1:00pm 


Board of Director updates 11:00 - 11:30am; speakers 11:30 - 1:00pm

Presenters: Kimberly Eastman Zirkle and Tracy Jenkins from UNC Health 

Topic: Building a Coaching Culture in Organizations: Opportunities to Expand Your Business

Description: Explore the stages of maturity involved in building a coaching culture within an organization and how knowing this can help you expand your business. More specifically, you will learn how 1:1 coaching, the training of coaches internally and the acquisition of coaching skillsets can grow in delivery and useability over time. A case study of how UNC Health has been building a coaching culture will be used as an example of one way organizations mature their use of coaching practices.

Three outcomes realized:

  • Gained an understanding of the stages of maturity of organizational coaching practices in building a coaching culture.
  • Developed collaborative partnerships for the expansion of your business with the focus on how you can help businesses enhance their coaching culture.
  • Created initial plan for offering services to organizations at various maturity stages.



Tracy Jenkins, PCC 

Tracy is the Program Manager of Building a Coaching Culture and an Executive Coach at UNC Health. As Program Manager, she develops strategy and leads programs to expand coaching in the organization. At UNC Health, Tracy supervises the International Coaching Federation (ICF) credentialed and certified coaches and communicates the value of coaching, its use and how to access it to leaders. As an executive coach, Tracy works with executives and leaders to foster self-discovery in a thought-provoking and creative process designed to address specific goals in order to achieve personal and professional fulfillment. She helps leaders recognize their unique ability for self-awareness and their power to increase authentic engagement. Through working with her, leaders develop skills to take bold action toward achieving personal, team and organizational goals with integrity and responsibility.

Tracy received her coach training through the Institute for Professional Excellence in Coaching (IPEC) and is an ICF professional certified coach (PCC), currently working to become a master certified coach (MCC). She is also a certified executive coach (XCC) and inclusion coach (CIC). Tracy is a former president of the ICF Raleigh Chapter.

Kimberly Eastman Zirkle, PCC 

Kimberly is an Executive Coach and Co-founder of Building a Coaching Culture at UNC Health. Credentialed through the International Coaching Federation (ICF) as a Professional Certified Coach (PCC), she is passionate about building trusting, thought-provoking partnerships which enable self-awareness, discovery, and actions that lead to increased personal and professional fulfillment. Having developed the original Executive Transition Onboarding program, she frequently coaches executive new hires and those moving into roles of increased responsibility. She understands the challenges and rewards of developing and leading high performing teams, while climbing the corporate ladder, and striving for resilience and balance in one’s personal life.

After receiving her master’s degree, Kimberly completed her professional certified coach training through Duke Integrative Medicine before becoming credentialed by ICF. Additionally, she is a National Board-Certified Health and Wellness Coach (NBC-HWC), a Certified Inclusion Coach (CIC) and holds a leadership certificate from the Wharton School of Business. She is currently working toward becoming a Master Certified Coach (MCC) through ICF.

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