Q2 Membership Meeting and Speaker Event

Q2 Membership Meeting and Speaker Event: 

June 20, 2025 

11:00am - 1:00pm ET

CCEUs - CC 1.0, RD .5

The Trust Advantage: Win More Clients with Authenticity and Integrity

Are you tired of feeling like sales and marketing are necessary evils that drain your energy and make you uncomfortable? You became a coach to help people, not to spend endless hours chasing leads, crafting manipulative marketing messages, or feeling pressured to use dishonest sales tactics.

You know something's wrong when:

• You've invested thousands in marketing programs that don't work -Networking events leave you exhausted and frustrated
• The thought of "selling" makes you cringe
• You're spending way too much of your time chasing clients instead of doing what you love 

What if you could build your business using the same skills that make you an exceptional coach?

What if sales could feel like a natural extension of your ability to listen, connect, and create trust?

The Trust Advantage is about transforming sales from a dreaded task into a meaningful conversation where you can genuinely help people while growing your business, without compromising your integrity or feeling like you're selling your soul. You became a coach to make a difference. It's time to make marketing and sales work for you, not against you, and start winning clients from the very first conversation!

Participant Outcomes:

1. Learn to cultivate trust naturally by applying ICF core competencies like "establishing agreements" and "creating trust and safety" to your sales conversations, making the process feel more like a genuine connection and less like selling.

2. Develop a no-pressure sales approach that focuses on solving client problems and creating mutual value, eliminating the "icky" feeling typically associated with sales and marketing. In our engaged conversation together, we will redefine standard business concepts like "branding, pitching, marketing, and selling" into practices that excite us and make sense to us.

3. Create a personalized and sustainable sales strategy that aligns with your unique strengths, allowing you to generate leads and referrals by being genuinely yourself and demonstrating real value to potential clients. Bonus: Participants will receive a comprehensive guide to implementing the Trust Advantage approach in their professional practice.

Bio: 

Colin Ryan is a humorous speaker, award-winning storyteller, and author of 2 books:

The Comedic Guide to Financial Success and The Successful Depressive: Funny, Hopeful Stories about Mental Health.

Named one of America’s top 10 finance speakers, Colin has spoken to over 1 million people in the US and internationally, from Fortune 500 companies and over 100 universities.

Blending stand-up comedy, storytelling, and interactive discussion, Colin’s engaging approach has been featured on NPR, PBS, The Moth Radio Hour, Reader’s Digest, CBS, NBC and more.